About Us

We work to support families and change lives across the UK through our national charity partnerships and our community grant programme.


We have a national partnership with children’s charities Make A Wish UK, Tommy’s and Whizz Kidz.

Read our first annual report here:


Kits 4 Kids Grant Programme

Our community grant programme, Kits 4 Kids provides grants of up to £750 to sports clubs and organisations across the UK so that they can buy new kit.

Golden Eagles and Simon
Page 18-19 Joanne Hammond Quote

Our relationship with Poundland Ltd

We’re an independent charity but have very close links to Poundland Ltd. The Poundland Foundation is promoted in all Poundland stores across the UK, in its distribution centres and head office. Our income is generated by Poundland’s generous colleagues, customers and suppliers.