Case Studies

Jo Hammond — Store Manager, Darlington

Jo is a famous face in Darlington. She has a relentless passion for people, through her devoted community engagement that makes people smile both in store and online.

During the pandemic she kept her customers up to date on stock levels; posting planned deliveries of essential products. Jo called out daily to followers who may have known of someone isolating, personally offering to deliver items on her breaks or after work for those vulnerable customers unable to leave home and without family support.

Jo was the driving force behind donations supporting the local NHS, as well as championing local care homes and food banks. Since lockdown over £6,000 has been donated through product and cash donations.

Jo has been nominated for the Prime Ministers ‘Point of Light’ Award and won our ‘Regional Retail Hero’ out of 130 Northern region stores.